Our Company

The firms of Trotter Realty and the Vogel Co. Realtors merged in 1993 to meet a mutual goal; "To better serve our clients in today's marketplace".  The merging of the two companies blended the best ingredients for success:

• Over eighty-five years of combined experience.

• We are leaders in our community, with service to several chambers of commerce, service clubs, and civic groups including service to the San Bruno Planning Commission and elected bodies such as the San Bruno Council.

• Community Support Program.  Members of our firm contribute a portion of their income to our Community Support Program, enabling our firm to help the schools and youth of our communities to obtain computers, sports equipment and other important items that normal school budgets do not provide.  Our commitment to our clients, and as members of the Prudential Real Estate Affiliates, we combine the best of all worlds.
• Local Ownership, Regional Dominance and National Recognition.  Prudential California Realty, San Bruno is the most productive single office, independently owned real estate company on the Peninsula , with a staff of over 125 agents.  As a client, you will benefit from our state-of-the-art marketing systems; your home will be displayed on the internet and at our Real Estate Centers at The Shops at Tanforan and Serramonte Mall and you will recieve the POWER OF OUR NAME!

Our Mission Statement

We are Prudential California Realty, headquartered in San Bruno, California, with kiosks located at The Shops at Tanforan and Serramonte Mall.  As a company, we are committed to providing the highest quality products and services to our clients and the professionals with whom we work.  We conduct ourselves at all times in the highest ethical, professional and competent manner when dealing with our customers (tenants, home sellers, home buyers, investors), our associates and employees, and other Realtors.  We have assembled a management and support team to opperate Prudential California Realty as a business entity, rather than just a real estate company.

Our Vision

To maintain a highly successful, extremely profitable, quality single office, where our customers (which include our associates, employees and clients) are "raving fans".

Our Operating Values

Integrity:  To adhere to strict personal honesty and independence for one's self.

Fairness:  To be treated fairly and to treat others fairly, one and all.

Caring family atmosphere:  Having compassion, never taking ourselves too seriously, and working together and as a family through all situations.

Profitable:  Simply a by-product of doing all of the above successfully.